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ASO指南-AppStore各个数据的定义、分析

ASO优化秘籍 Steven 1个月前 (03-04) 13次浏览 0个评论

首先,我们来看看谷歌结果:

 

https://www.google.com/search?rlz=1C5CHFA_enUS867US867&sxsrf=ALeKk03jG5PtsTmCe28p7IPi7BNGikdRGQ:1614827724357&q=app+store+connect+IMPRESSIONS+mean&spell=1&sa=X&ved=2ahUKEwiesIiH1pXvAhVKG6YKHes8AE0QBSgAegQIDBAw

 

官方指南:

https://developer.apple.com/app-store-connect/analytics/

 

三方解读:

 

App Store Impressions

See how many times your app’s icon has been viewed on the App Store, including in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users click through to download your app from seeing it anywhere on the App Store.

https://developer.apple.com/forums/thread/52968

 

 

图文三方解读:

 

https://incipia.co/post/app-marketing/itunes-connect-app-analytics-update-app-store-impressions/#:~:text=Impressions%20are%20defined%20by%20Apple,and%20app%20Product%20Page%20Views.

 

 

  • App Units:
    • The number of first-time app purchases (which includes both paid and free apps) made on the App Store using iOS 8 and tvOS 9 or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted. Family Sharing downloads are included for free apps, but not for paid apps.
  • App Installations:
    • The total number of times your app has been installed on an iOS device with iOS 8 and tvOS 9 or later. Redownloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family Sharing installations are included. Totals are based on app users who agree to share their data with you.
  • In-App Purchases:
    • The number of first-time purchases of an In-App Purchase on a device using iOS 8 and tvOS 9 or later. Restored In-App Purchases, whether on the same or on a different device, are not counted.
  • Sessions:
    • The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another session. Totals are based on app users who agree to share their data with you.

 

 

 


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