李玉豪学位论文及已发表论文目录 2017-10-13 1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745. &苍产蝉辫; &苍产蝉辫; &苍产蝉辫; 论文题目： 社交化广播服务背景下个体用户营销者生成内容分享影响因素研究 专业：管理科学与工程 学号：4110008002 公示时间：2017.10.9 公示地点：院图书馆 &苍产蝉辫; &苍产蝉辫; &苍产蝉辫; 管理学院教务中心