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题目:Unraveling Control-Trust Nexus: Two Perspectives 2014-09-23


题目:Unraveling Control-Trust Nexus: Two Perspectives


报告人:苏晨汀教授,香港城市大学市场营销系主任


时间:9月26日周五下午2:30-4:30


地点:管理学院辅楼121教室


苏晨汀教授, 1999年毕业于Virginia Polytechnic Institute and State University,获营销方向的博士学位,主要研究兴趣是Channels governance with emphasis on social network and role theory,group decision theory with emphasis on household purchase decision behavior,Chinamarketingwith emphasis on guanxi management and Chinese business circles和business ethics with emphasis on consumer ethics。


他的学术论文发表在Journal of Marketing, Journal of Marketing Research,Industrial Marketing Management, Journal of International Business Studies,


MIS Quarterly,Journal of Business Ethics,Journal of Academy of Marketing Science, Strategic Management Journal等期刊上。