1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social
broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL
COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)
2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships
between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia
Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.
3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations,
Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745.
&苍产蝉辫;
&苍产蝉辫;
&苍产蝉辫;
论文题目: 社交化广播服务背景下个体用户营销者生成内容分享影响因素研究
专业:管理科学与工程
学号:4110008002
公示时间:2017.10.9
公示地点:院图书馆
&苍产蝉辫;
&苍产蝉辫;
&苍产蝉辫;
管理学院教务中心