911制品厂麻花

题目：Optimal Ordering Policy and Display for Perishable Products

主讲：Xiajun Amy Pan助理教授 美国弗罗里达大学沃林顿商学院信息系统与运营管理系

时间：2016年7月8日上午10:00-12:00

地点：管院313室

欢迎广大师生前来参加！

摘要：

We consider how a retailer manages the inventory of a perishable product. The product has a 2-period 

lifetime and its quality deteriorates over time, so thatcustomers are willing to pay more for fresh

 than aged products. The retailer canchoose to offer the aged products at a discount. She can also 

modify the productdisplay strategy, for instance, by placing the aged products in front of shelves 

inorder to promote the sales and reduce the waste. Consumers are either utility-maximizers, i.e.,

 they consider all options and chose the product which maximizestheir utility or utility-satisfiers, i.e., 

they choose the product which is the easiest toreach and provides them with a positive utility.

 For both the deterministic andstochastic demand cases, we characterize the optimal selling strategies

 underdifferent product display strategies: a layered display with fresh or aged products inthe front 

and a common display with both products offered in the same location. 

We find that the common display is always preferred under deterministic demand whilethe layered display 

setting can improve the retailer’s profit when demand isstochastic. Making the aged products more 

accessible not only reduces the wastebut also increases the profit when the discount on the aged 

products is low. Incontrast, making the fresh products more accessible mitigates cannibalization 

andincreases the profit when the discount on the aged products is high.

主讲人介绍：

Xiajun Amy Pan is an Assistant Professor in the Department of Information Systems and Operations Management. 

She holds a PhD and an MS in Supply Chain and Operations Management from the University of Texas at Austin. 

She received an MS in Industrial Engineering from the National University of Singapore, and a BS in Mechanical

 Engineering from Xi'an Jiaotong University, China. 

Amy’s research interests include Supply Chain Management, Retail Operations Management, Business Analytics, 

Operations-Information Interface, and Operations-Marketing Interface.  Amy has conducted consulting projects 

for BNSF Railway Company and developed decision models and solution approaches, saving millions of dollars 

yearly for the company. She has published papers in top journals such as Production and Operations Management,

 and Manufacturing Service and Operations Management.  She won the Wickham Skinner Award for Best Paper 

Published in Production and Operations Managementduring 2012. Amy is serving as a secretary for Production 

and Operations Management Society and junior VP for meetings for Women in OR/MS of INFORMS. She co-chaired 

the Supply Chain Analytics Track for POMS 27th Annual Conference, 2016.

Xiajun Amy Pan是美国弗罗里达大学沃林顿商学院信息系统与运营管理系助理教授。AmyPan本科毕业于西安交通大学机械

工程专业，获得新加坡国立大学的工业工程硕士学位以及美国德州大学奥斯丁分校的供应链和运营管理硕士和博士学位。

AmyPan的研究领域包括：供应链管理、零售运营管理、商业分析、运营—信息交互、运营—营销交互。她为BNSF Railway

&苍产蝉辫;颁辞尘辫补苍测做的管理咨询项目使得该公司每年节省数百万美元。础尘测笔补苍已经在诸多顶级期刊上发表论文，如笔翱惭、惭厂翱惭。

她获得2012年POM的Wickham Skinner最佳论文奖。AmyPan目前担任POMS的秘书以及INFORMS OR/MS的女性junior VP。

她还担任过第27届笔翱惭厂年会供应链分析追踪领域的联合主席。